It is no secret that Rupert Murdoch wishes to begin charging for News International content on the internet, in the new year. Today Johnston Press, the company that owns a number of local paper titles including the Northumberland Gazette, has announced it is to run an experimental period charging readers £5 for accessing their online news content for three months.
The dawn of the internet and search engines such as Google has seen local newspapers suffer huge losses. This is because more and more people have been following news online rather than reading the newspaper. It is unclear whether or not people will be responsive to the subscription model which is being piloted by Johston Press. If the model is successful it is likely to create a blueprint for the future. You may be required to pay for your ‘news fix’ sooner than you think.
Would you be happy to pay for online news content? please vote in my poll.